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Queensland Wine Industry Development Strategy

The Queensland Wine Industry Development Strategy was released in December 2004 after nine months of consultation with a broad cross section of industry stakeholders.

The Strategy is a blueprint to work with the Queensland wine industry in order to develop a sustainable, diverse and innovative wine industry in Queensland.

Creation of Wine Industry Development following the February 2004 State Election as part of the ministerial portfolio of Tourism and Fair Trading Minister, Margaret Keech, is believed to an Australian-first.

The Queensland wine industry will benefit from this high level Government support and from new funding of $0.5 million annually to the department to help develop the industry, promote Queensland wines to national and international markets, and foster a strategic alliance between the tourism and wine industries. The department will:

Review the effectiveness of the current regulatory framework for Queensland wine producers.
In consultation with industry stakeholders across the State, develop and implement a strategy designed to ensure accelerated and sustainable growth of the industry.
Review the Wine Industry Act 1994.
Promote the Queensland wine industry and Queensland wines through participation in state and national forums and initiatives.

Previously, various aspects of the industry were dispersed across agencies, but this more coordinated whole-of-Government approach will maximise opportunities and minimise any barriers to development of the industry.
Electronic copies of the Queensland Wine Industry Strategy can be downloaded in PDF format.

Download full Queensland Wine Industry Development Strategy (PDF 577kb)

Part 1 (PDF 195kb):
- Foreward
- Introduction
- Queensland wine growing regions (map)
- The Queensland wine industry
- The framework for the Queensland Wine Industry Development Strategy
- Objectives of the Wine Industry Development Strategy
Part 2 (PDF 180kb):
- Strategy A Develop viticulture
- Strategy B Wine production development
- Strategy C Develop education and training programs
- Strategy D Develop a whole of industry investment prospectus
- Strategy E Develop Queensland and regional branding and marketing
- Strategy F Develop strategic partnerships
- Strategy G Promote wine tourism
- Strategy H Develop export markets
- Strategy I Increase wholesale sales
- Implementation and evaluation
- Consultation process
Part 3 (PDF 205kb):
- Appendix 1 Related initiatives
  Appendix 2 Current activities
  Appendix 3 Role of education and training institutions
Part 4 (PDF 197kb):
- Appendix 4 Wine industry profile
- Appendix 5 Export profile
- Glossary of terms

Copies may also be obtained from the Wine Industry Development Division on (07) 3225 2770, fax (07) 3235 4046 or via email request to wine.strategy@dtftwid.qld.gov.au.

The department in conjunction with the industry is processing the implementation of the Wine Industry Development strategy. The Wine Industry Development Division is rolling out the Strategy Act as is contained in the blueprint.

Last updated 06 December 2005.